Chameleon Communication

Chameleons are remarkable creatures. As I am sure we all know, they have the ability to change their appearance to blend in with their surroundings. This is a skill humans should adopt. I am not advocating changing yourself to whom you associate with; being yourself is important. However, I am promoting changing your communication style to better blend in with whom you are attempting to communicate with.

Why become a chameleon communicator?

Well, as the wise saying goes, "If you can walk with kings and keep the common touch, you will be successful."

Communication between different groups is like communicating across language barriers. You wouldn't use Spanish when speaking at a British convention; nor would you use Russian when greeting a South Korean diplomat.

Your style of communication should be dependent on whom you are attempting communication. Of course, communication is beyond what you say. Gestures and appearances are important too. The idea is to connect by becoming one of the audience. In other words, when speaking to construction workers, do not come in a suit.

Research the demographic of the audience in order to best prepare yourself. Many politicians practice this. They stress issues that people are concerned about, act like the working class for their vote, and court the rich for their donations.

Essentially, the more similar you are to whom you are trying to reach, the more of a personal connection is built. With connection comes the crucial element you are trying to achieve: trust. You want trust so they buy your product, vote for you, adopt your ideas, or otherwise accept your message.

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